BSLM is short for my last name, Bouabdesselam (it's a long one, I know.)

I used to work at Walmart, cleaning spiders off the shelves. Dreaming of something bigger. Now we’re here - and somehow, we built a community that unites through garments everyday.

But what does our slogan mean? "UNITED THROUGH GARMENTS". What do we TRULY stand for? Well, it consists of what we like to call "the 3 C's":

UNITED = COMMUNITY

We all come from different places, but we share the same goal: Being apart of a community. Being accepted.
Every month, we invite our community to events personally curated for them. From pop-ups, to car meets, to tournaments.
And we make sure everyone gets a chance at free clothes every time ;)

THROUGH = CONTENT

One thing that I noticed as I was developing BSLM was that brands nowadays are lazy, and just want to sell clothes, and I didn't agree with that.
So, we made sure that BSLM provides nothing but the best content across our platforms with cinematic short films, and creative photoshoots.


GARMENTS = CLOTHES

We make garments that feel good. Simple as that.
We don’t just put out products, we tell stories.
Stories that represent who we are, what we stand for. 
Everything we do is designed to connect—to make you feel like you’re part of something real.

None of this would exist without you.
BSLM is yours just as much as it’s mine.
And we’re just getting started.

— Nas, bslm®